What's New This Week! FIRST MEETING AT NEW LOCATION - APPLE VALLEY AMERICAN LEGION - 14521 GRANADA DRIVE SPEAKER: Michael Callero, Founder of Big Blue Crayon TOPIC: How Marketers Use Applied Psychology to Influence You Michael “Mike” Callero has developed consumer research and insights throughout his career. He is currently the Founder of Big Blue Crayon, where he trains organizations to transform their insights into business influence. Most recently, Mike was the Vice President of Consumer Insights at Allina Healthcare, a Minneapolis health system, where he launched one of the first consumer insights functions of its kind in healthcare. He has been the head of consumer research for Walgreens and a research leader at Best Buy and other organizations. Early in his career, Mike learned the power of determining consumers’ needs and translating them into great business decisions. He clearly remembers the moment at the pre-Google search engine AltaVista when he saw firsthand how consumers flock to human-centered designs. Instantly, he saw his calling: make things work the way people would expect them to. Mike’s consumer curiosity sprang from the specific fabric of his educational background. He received bachelor’s degrees in both Advertising and Psychology at the University of Missouri-Columbia. Mike earned his master’s degree in Market Research from Southern Illinois University. He is based in Minneapolis, Minnesota. NEW...Do you miss paying Happy Fines...now you can - Click Here All fines collected will be used to support local organizations such as 360 Communities, The Open Door, MOMS, etc. |
